Obviously, the 2010 Results of Republican statewide candidates were disappointing and certainly, the Commonwealth of Massachusetts would be better served by some semblance of viable two-party government.  

     NewMassPlaybook.com  sets a foundation with three main ideas;

• Takes stock of our current challenges and opportunities

• Offers a New Plan of Action

• Provides data as a resource to GOP activists and operatives

      The overarching theme for NewMassPlaybook.com is the concept of “Equity.”   Equity, both in terms of fairness and in terms of building collective ownership in our party and, as an extension, our candidates and campaigns. 

      NewMassPlaybook.com believes that the role of the Mass GOP should be to support all GOP candidates that meet the corresponding Support & Qualification Criteria.  Further, this support is only meant to “supplement” a candidate and campaign. 

      The Mass. GOP needs a new playbook.  For years, Republicans have not been able to build a winning team of activists and campaign operatives and, as a result, have lost equity by investing in too many candidates and campaigns that run, then lose and are never heard from again.  Conversely, the Democrats have been able to breed and maintain a consistent group of political operatives and people who seek public office, which has contributed to their overall statewide dominance. 

     For the sake of forming a loyal opposition, the Mass. GOP must reconsider the manner with which we are supporting statewide candidates and their campaigns.  We must come up with a plan for allocating resources on a more equitable basis - that spreads the wealth beyond one race.  The “all or nothing” approach has not worked and the GOP is a U.S. Senator away from being completely irrelevant in Massachusetts politics. 

     If Republicans are going to succeed going forward then we must be willing to change the way that we have been operating and embrace a New Era of Cooperation.  The new playbook requires that all Republicans unite and rally together, as a team, to be victorious in November.

     David D’Arcangelo is the Chairman of the Malden Republican City Committee, Dean Cavaretta was the Deputy Campaign Manager for the Karyn Polito for Treasurer campaign.