Obviously, the 2010 Results of Republican statewide candidates were disappointing and certainly, the
NewMassPlaybook.com sets a foundation with three main ideas;
NewMassPlaybook.com believes that the role of the Mass GOP should be to support all GOP candidates that meet the corresponding Support & Qualification Criteria. Further, this support is only meant to “supplement” a candidate and campaign.
The Mass. GOP needs a new playbook. For years, Republicans have not been able to build a winning team of activists and campaign operatives and, as a result, have lost equity by investing in too many candidates and campaigns that run, then lose and are never heard from again. Conversely, the Democrats have been able to breed and maintain a consistent group of political operatives and people who seek public office, which has contributed to their overall statewide dominance.
For the sake of forming a loyal opposition, the Mass. GOP must reconsider the manner with which we are supporting statewide candidates and their campaigns. We must come up with a plan for allocating resources on a more equitable basis - that spreads the wealth beyond one race. The “all or nothing” approach has not worked and the GOP is a U.S. Senator away from being completely irrelevant in
Let’s keep the strategies simple and acknowledge that some of the new GOP practices may have to challenge conventional wisdom. For instance, the GOP should try to compete everywhere, even in urban areas that are viewed as Democrat strongholds. Further, Republicans need to regain the trust of social conservatives, while uniting all corners of the party so that our legions can present a unified front in the name of smaller government, self-reliance and small business. In addition, the GOP should change their campaign teams up a bit and provide opportunities to other operatives who are willing and able to follow the new playbook.
If Republicans are going to succeed going forward then we must be willing to change the way that we have been operating and embrace a New Era of Cooperation. The new playbook requires that all Republicans unite and rally together, as a team, to be victorious in November.
David D’Arcangelo is the Chairman of the Malden Republican City Committee,